The royal colors of purple and gold were selected as the official colors when the association was organized in 1917. Purple stands for loyalty to friends, and for integrity of mind and heart. Gold symbolizes sincerity of purpose, liberality in judgment, purity in life, and generosity in mind, heart and purse to those in need.
The current Lion emblem was adopted at the 1919 convention. Today, Lions throughout the world are recognized by it. It consists of a gold letter "L" on a circular purple (or blue) field. Bordering this is a circular gold area with two Lion profiles facing away from the center. The word "Lions" appear at the top and "International" at the bottom. The Lions face both past and future - showing both pride of heritage and confidence in the future. Always wear your Lions emblem proudly. And, since it's a registered trademark in most countries, remember it may never be used for commercial or fund raising purposes without prior permission from the Legal Division at International Headquarters.
The International Association of Lions Clubs
300 West 22nd Street
Oak Brook, Illinois 60523-8842
Phone: (630) 571-5466
Fax: (630) 571-1693
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